Rutgers Football and Basketball Teams - Men's and Women's
Outreach: Alumni Magazine/Web Site, Television and Radio Commercials, Out-of-Home Jumbotrons, Out-of-Home Campus Displays
Opt-in: Fans receive real-time game score updates by Text Message - Web Site Optin and Keyword Optin
Campaign includes free Ringtones and Wallpapers
The Results:  More than 24,000, and growing, unique Text Message Subscriber optins for real-time game score updates by text message
Up to 8 Text Message blasts sent per game.
Very successful advertising sponsorship sold to Fortune 50 Consumer Brand for all Rutgers Football related text messages.